At SXSW, Tech Reckons With the Problems It Helped Create

Hangovers are a fixture of South by Southwest. Free branded booze abounds, turning late nights into too-early mornings filled with product demos and repetitive panels. But determined marketers and wide-eyed founders pitch on through the pain, in the unbridled belief they might just be SXSW's next breakout star. But this year, the conference itself feels a lot like a hangover. It's as if the coastal elites who attend each year finally woke up with a serious case of the Sunday scaries, realizing that the many apps, platforms, and doodads SXSW has launched and glorified over the years haven't really made the world a better place.