Apple won't collect your data for its AI services unless you let it

After years of touting itself as the company that didn't access its users data, Apple has finally acknowledged that it really does need at least some collective understanding. The company announced at last week's developer conference that, starting with iOS 10, it will collect a range of new information as it seeks to make Siri and the iPhone better at predicting the information its owner might want at a given time. Apple is looking to thread a fine needle, gaining access to the data it needs to make its servers smarter while also protecting user privacy. It's doing so by employing a concept known as differential privacy. However, the company was initially short on details on just what data it will be collecting and how.