Digital Optimization Isn't Digital Transformation

Depending on your answer, you may not even be pursuing digital transformation at all. Indeed, if you're pursuing new tech adoption for your company's benefit--to save time, improve processes, or avoid day-to-day time sucks like returning emails and sorting through sales leads--it's likely you're merely digitally optimizing your business, rather than transforming it. This isn't necessarily a bad thing, but it is a far cry from Digital Transformation. So why does it matter? First, digital optimization is like grabbing the lowest-hanging fruit on the technological tree.