Neighborly Data: Dato to Integrate Machine Learning Services with Tableau Xconomy

Dato, a Seattle machine learning startup, will put its services in front of a large audience of potential customers through an integration with the next product release from its neighbor, Tableau Software. Tableau (NYSE: DATA), the data visualization and analytics company headquartered in Seattle's Fremont neighborhood, is currently beta-testing Tableau 10, which is due out later this summer and will include the Dato Predictive Services integration along with a host of new features. Dato product manager Roman Schindlauer says the integration will allow Tableau users to create predictive datasets within Tableau using the Python programming language, along with its hundreds of machine learning libraries and tools. That will enable "more complex scenarios" within Tableau--things like sentiment analysis, churn prediction, lead scoring and other predictive analytics that help companies put the reams of data they gather to good use, he says. "It's really the ability to make predictions about the potential future behavior of your users as a company," he says.