Can AI create content people actually want to read? - Raconteur

What glory (was with us?) Was'mid those forests (thee?) I can imagine you Proudly roar and say, 'I am the tiger'" The above text is part of an AI-generated rewriting of William Blake's classic poem The Tyger, as programmed by American writer Gwern Branwen using OpenAI's latest GPT-3 technology. Apart from the Pythonesque repetition of "thee", it unerringly evokes the spirit of mystic romanticism – and, crucially, it feels poetic. It should come as no surprise that machines are getting quite good at generating interesting strings of words. Fed on an ever-expanding diet of online content, their algorithms can continually learn how to improve their output. Numerous software services, such as Nichesss, CopyAI and Writesonic, are giving marketers access to these systems for copywriting purposes. They can create social media posts, blog outlines, product strategies and corporate slogans. But is any of it actually worth reading? Kim Darragon, a marketing expert and founder of the Kim Does Marketing consultancy, has tested out some of the software. She thinks that "AI-generated content can be pretty impressive.