Amazon unveils Echo Look, a new $200 Alexa-powered device with camera that offers fashion tips

Amazon's newest Echo device doubles as a machine learning-powered fashion assistant. The Seattle tech giant today unveiled the Echo Look, a new $200 "hands-free camera and style assistant" powered by Alexa, Amazon's AI voice platform. The new device, now available by invitation only, lets people use their voice to take full-length pictures and videos of themselves with a depth-sensing camera and computer-generated background blur. Amazon then stores those snapshots via a companion app and can provide fashion recommendations with a "Style Check" service that uses machine learning algorithms and advice from fashion specialists. "Just pick two outfits and Style Check will give you a recommendation based on current trends and what flatters you," Amazon says in the video.