AI in Digital Marketing: AI vs Human Connections, What Way to Go?

AI in digital marketing is one of the most important technological developments in decades. However, to use digital channels for customer engagement doesn't mean sacrificing human connection over AI, customer engagement experts at Moxtra note. Find out how AI can automate routines, while freeing up valuable people hours so employees can readily serve clients whose needs demand a human touch. This article is part of a thought leadership article series on Marketing Innovation presented and written by Moxtra, a company that helps businesses deliver client experiences for the digital age. The rise of artificial intelligence is one of the most important technological developments in decades, and it's a key driver in what many are calling the fourth industrial revolution. But not all consumers are convinced.