Tinder Borrows a Page From Uber With Its New 'Swipe Surge'

It looks like Tinder learned something from the ride-hailing app Uber. The dating company announced Thursday that it's testing a new feature called Swipe Surge, which sends a push notification when usage is spiking in a specific geographic area. During those periods, Tinder says the odds of finding a match are increased. The test comes one week after Facebook announced testing of its competing dating product would be expanded to two new markets. Tinder says Swipe Surges are triggered by a number of variables, including when activity in an area is two times normal averages.