Why You Don't Need to Understand Machine Learning Algorithms

Some people think I am a machine learning expert. And in some ways, I am, which is great, because it is suddenly the flavor of the week--and I have lots of companies asking me for help solving their marketing problems with this new secret sauce. What I know is less how machine learning works, and more how to know that machine learning will help you with your marketing problem. What I don't know is all how all of the lovely algorithms in the picture above actually work. And you don't need to, either.