5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)

This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. If you have not yet read Part 1: Digital Transformation (2018 Update), Part 2: Microservices & APIs (2018 Update), or Part 3: Vertical Competition (2018 Update), you might want to start there. For the first half of the Internet revolution, "digital" meant the web. Email was there from the beginning too, but it's never gotten much respect as a transformational medium. But then the Hyrda-like heads of digital touchpoints began to multiply. Social media was something different than the web.