What Other Industries Can Learn from Banks' Hyper-Personalized Marketing

Banks have begun to use AI to leverage their customer data to drive engagement and increase loyalty through hyper-personalized experiences. These types of tailored offers are the future of marketing for all industries and this article explores what we can learn from banks' strategies, writes, Justine Melman, VP of Marketing and Communications, Flybits. Welcome to the 2019 edition of The Modern Content Marketer's Buyer Guide. About 10 years ago, marketers realized that content is a critical piece of their pie, and have since been working overtime to generate content to help win the prospect's attention. Imagine you're on a business trip and you've just touched down in a new city.