How Retailers Can Make AI The Face Of Their Digital Brand

The steady decline in business profitability across the retail industry threatens to erode future investment, innovation and shareholder value. Fortunately, the age of AI-powered retail is upon us, promising an unprecedented amount of data and information that, if used in the right way, can help retailers grow their businesses and at the same time revolutionize the customer experience. Thanks to Amazon's Alexa and Google Home, the technology is becoming more pervasive. It's changing how we shop, how we experience brands and how we live our everyday lives. As AI becomes normal for today's consumers, it's hard to believe that, as recently as the turn of the Millennium, the technology was mostly restricted to science fiction and the horizon-scans of the most forward-thinking companies.