20 SEO Experts Share Advice on Career, Skills and Education in 2018

Nowadays, there is an endless amount of information on starting and enhancing a career in online marketing and one may find it challenging to filter out what is worth reading and what is not. To save us time and make us the job easier, some of the world's leading SEO experts shared their personal opinion on must-have skills for 2018 and gave unique advice on how they would start their SEO careers today where they would develop SEO skills. They also revealed how they educate themselves and how they keep up with the ever-changing industry of search engine optimization. I would like to express massive thanks to all the contributors and, with that being said, make sure to check their social media profiles, since those are important sources of SEO hacks, tricks, and the latest news as well. Note: The list is not based on any particular order, and if I could, I would love to put everyone in the first position. Therefore, even that the list is quite long, it is definitely worth reading all of the amazing answers. What is the most important skill in 2018? If I were beginning my marketing career this year, I would be overwhelmed by the many options and channels to invest in, people to follow, content to read, and more. I have always believed that the most important skills in any career are meeting people, being curious, and being committed. If I were beginning my career just now, I would seek to connect with as many smart people as possible in places where I could learn. This is still very possible to do on Twitter, but there are also many great Slack groups for marketers where you can learn from others. The access to super smart and successful people through these channels is amazing, and I would take full advantage of it. I say curiosity because the marketing world is always changing and with that, your skillset needs to be evolving.