How visual recognition is set to change advertising - MarTech Today

Ad relevancy is key to moving a customer down their purchase path. The consumer profiles we build on each individual user provide insight into their needs, brand biases, social stances and much, much more. When done correctly, we are able to better understand a prospect, allowing us to place a relevant ad in front of a person who is actively shopping for our brands or products. To be even more successful, we need to go beyond what that individual wants at that specific moment. Behavioral economics has shown that consistent touch points over a period of time allow us to influence potential customers when they are activated to make a purchase decision at a later date.