Microsoft calls for 'consensus' on principles to govern AI

Principles and values Microsoft has repeatedly explained its desire to create AI that assists humans without having a negative impact. In its list of the Top Ten tech issues for 2018, the company reiterated its desire to base AI on "societal principles" that are followed by every participant in the field. During 2017, AI rose to prominence as a technology with the potential to transform the way we live and work. There's evidence that enterprise executives are already convinced by the possibilities that AI usage presents. However, there are still major technical and ethical challenges to surmount, including the risk of bias, consumer rejection and irresponsibly developed AI applications.