AI agents are not your "coworkers"

AI agents are not your "coworkers" Marketing AI agents as digital employees may make human workers worse at spotting errors and more likely to offload accountability. Imagine coming in to work to learn that a new underling will report to you. The worker is not a person but an AI tool--one that your company nonetheless calls Alex, an "employee" with a title and defined responsibilities. How well do you think you would work with Alex? If you're anything like the managers recently studied by Emma Wiles, a Boston University business professor, treating Alex as a "coworker" and not a software tool would lead you to do a worse job. Wiles found that people caught 18% fewer errors when the work was said to have come from an agentic "AI employee" rather than a chatbot. It turns out that what's in a name matters.