Why You Should Incorporate AI Into Your Business

Artificial Intelligence (AI) and machine learning are paving the way in digital marketing at the moment. It is a huge and ever growing technology, which is being recognised now by many large companies. Just last month (September 2021), Oracle Corp incorporated AI into it's digital marketing campaigns in order to qualify their potential leads. Instead of their sales team rifling through thousands of wasted leads, they have employed an AI system which automatically determines whether a person who is interacting with their content (advertisements, emails, social media posts etc), is going to end up being a sale for them. If they are, their contact details will be sent to the sales team.