AI, Machine Learning and Chatbots to be the future of Online Broking

Dhiraj Relli, MD and CEO, HDFC Securities, feels that a lot of personalised tools have evolved to help the customer achieve his goals and take informed decisions. Whether it is online or offline the customer expects different service standards where they not only compare with other competitors but also from other industries whether it is Uber or E-commerce firms. Brokerages need to partner with Fintech players and plug in the solution in their platforms. The way a brokerage gets information from the customer can be through several modes, face to face chat, phone, online trading or chatbots. " Brokerages need get information from the customer in whatever way he is comfortable," he says.