How is AI Changing CRM?

CRM is a great tool, but it often fails to consider the softer side of sales management and the complexities of the sales process. With the aid of predictive models that take all factors into account, sales leaders gain a more precise picture of the state of their sales force and pipeline, which helps them and their reps understand where to focus their efforts for maximum results. As the New Year begins, it's sales kick off in many organizations. This is the perfect opportunity for sales teams to regroup and align around a common goal for 2018. During this time, it's critical for teams to recognize their most productive salespeople, which can be a tricky endeavor.