Interview with Daniel Shearly, VP of Products at GfK

Daniel Shearly answers questions about data-centricity, trusted data, and how data-driven intelligence can help in better decision-making for future-proofing businesses. What specific trends do you see that will shape the future of its adoption? Every organization has its own reasons for adopting AI which have historically ranged from a real desire to answer complex problems and uncover insights from large data sets that would be impossible to process through traditional statistical methods to driving operational efficiencies and even just a company's desire to appear cutting edge. As AI is now much more mainstream it's less of a buzzword and badge of innovation and more of something to be applied practically to real-world problems. The main trends I see emerging are the broader adoption of it by companies big and small as knowledge and talent build and barriers to adoption decrease.