The AI Playbook for Communication Professionals • International Association of Business Communicators IABC

Artificial intelligence (AI) is going to change the way we do business and work as communication professionals. In fact, the revolution has already begun. For communication professionals, it promises to take care of all the mundane tactical activities we currently handle, freeing us to focus on demonstrating our value through the more strategic activities that machines cannot--like influencing the C-suite, connecting our organization's audiences and stakeholders and creating meaning in a world fraught with change. But we can't afford to wait any longer. When our organizations seek advice on how best to communicate about AI, we need to be ready to ask the right questions and advise on the right approach. We also need to know what technology is being used and how it will impact on our organizations' stakeholders.