7 Lesser Known Web Analytics Tools for Your Business

All businesses need to have a tracking & feedback mechanism to measure their progress and make iterations when and where required. Now when firms are investing in digital marketing, analytics is one of the first steps they focus on, to measure the ROI. At the same time, Digital Marketing Stats 2015 by research firm Smartinsights mentions that "63% of companies did not agree with the statement'we have a good infrastructure in place to collect the data we need'". The right analytics tracking set up can help you gather meaningful data. When we think of analytics softwares, it is less likely that our minds would give Google Analytics a skip, given its unbeatable popularity.