The 8 HOTTEST CRM AI trends to put eyes on in 2018

If you got wedged under a rock in 2017, it may be both a blessing and a curse that you missed the CRM AI media frenzy. AI showed up everywhere, rivaling electricity's systemic emergence a century ago, allegedly injecting sage-like wisdom into everything from sales forecasting tools to email subject lines generators. But buildup and hype aside, real progress was made in some impactful areas as unprecedented investments poured in. More resources supporting great minds pushed forward innovation in areas like image recognition, voice technologies, and natural language generation (NLG). And savvy brands that mindfully wired these into CRM applications boosted performance, in some cases realizing 400 percent ROI.