Datatrics is Bridging the Gap between Machine Learning and Marketing with BigML

We first ran into the predictive marketing startup Datatrics from the Netherlands at the PAPI's Connect event in Valencia earlier this year, where they competed in the first ever AI Startup Battle. The Dutch startup offers marketing teams an easy and actionable way to leverage Machine Learning with its innovative data management platform, which we believe sets a great example for other startups in showing how BigML can add to their competitive edge and supercharge their growth. So we interviewed Bas Nieland, CEO and co-founder of Datatrics to find out more. Can you tell us what was the motivation behind starting Datatrics? Bas Nieland: Nowadays digital marketers are awashed with data due to the fragmentation of consumer attention on many more channels.