Publicis, Microsoft to create new AI capabilities for CMOs

CMOs looking to transform their teams to be more efficient will soon be able to count on AI from their agencies. A new strategic alliance between global marketing agency Publicis Groupe and Microsoft Corp aims to create AI capabilities that help CMOs to transform their organizations. The recently-announced partnership will see new AI-inspired solutions developed to improve marketing operations and create new customer experiences. According to the Pucblicis' press statement, this marriage of data and technologies will help the agency to help CMOs and brands to "reimagine their digital operations at scale" using online and offline data. "Our partnership with Microsoft is an example of how we combine our unique assets and services with their cutting-edge cloud and AI technology to help transform our Clients business in powerful new ways," said Rishad Tobaccowala, Chief Strategy and Growth Officer and member of Directoire, Publicis Groupe.