Adding Explainability to Clustering - Analytics Vidhya

Clustering is an unsupervised algorithm that is used for determining the intrinsic groups present in unlabelled data. For instance, a B2C business might be interested in finding segments in its customer base. Clustering is hence used commonly for different use-cases like customer segmentation, market segmentation, pattern recognition, search result clustering etc. Some standard clustering techniques are K-means, DBSCAN, Hierarchical clustering amongst other methods. Clusters created using techniques like Kmeans are often not easy to decipher because it is difficult to determine why a particular row of data is classified in a particular bucket.