The new creative revolution is called generative artificial intelligence

The connected world is preparing to take a new technological leap with the generative modality of artificial intelligence: that which is capable of generating text, images, video or music. Analysts agree that we are facing a tipping point, the massive adoption of artificial intelligence is imminent. We will use it habitually and it will change our way of creating. Microsoft's billion-dollar investment in OpenAI--the company that launched ChatGPT--should confirm this bet. The ability to automatically generate content will be present in all its products, from word processing to email.