For financial institutions that have yet to adopt conversational banking, the potential user base already exists. Nearly two-in-five U.S. adults are now users of smart speakers, such as Amazon Alexa or Google Home. In November 2020, eMarketer estimated that 128.0 million people in the US used a voice assistant – 44.2% of internet users and 38.5% of the total population. Consumers are programming themselves to find things using their voices. They're doing less button-pressing and more speaking to control their entertainment experiences, for example--from Amazon Fire TV to Apple TV.
Mar-11-2021, 12:50:28 GMT