An antidote to "fast fashion"
In today's world of fast fashion, retailers sell only a fraction of their inventory, and consumers keep their clothes for about half as long as they did 15 years ago. As a result, the clothing industry has become associated with swelling greenhouse gas emissions and wasteful practices. The startup Armoire is addressing these issues with a clothing rental service designed to increase the utilization of clothes and save customers time. The service is based on machine-learning algorithms that use feedback from users to make better predictions about what they'll wear. Customers pay a flat monthly price to get access to a range of high-end styles.
Nov-24-2020, 05:00:34 GMT
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