The Missing Piece Of Marketing Automation That Could Change Everything

The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While this likely means job loss in some areas, it opens up a world of opportunity for marketers and brands to drive innovation and accelerate success. "There is a science and an art to every profession. Soon, Watson will know the science better than a human. Humans will need to focus on the art of their profession -- the creative elements only they can provide."