Why Multicultural Marketing Needs Machine Learning and Facial Tracking - ReadWrite

Marketers in 2019 will find it hard to be successful without understanding the cultural transformation that's happening in this country. Between 2012 and 2017, the US multicultural population – Hispanics, African Americans, and Asian Americans – grew to 11.7 million people. Notably, these groups are younger and growing at a faster rate than their White counterparts. This makes multicultural marketing an essential component of all advertising campaigns. Yet, even the most seasoned and "culturally woke" brands can have trouble navigating this cultural transformation and shifts in consumer behavior.