The Dummies' Guide to Artificial Intelligence for Marketing

These are just a few of the things that come to mind when we think about artificial intelligence (AI). AI is the buzzword that seems to be on everyone's lips. To some, AI signals a utopian future, while others foresee a dystopian nightmare coming to control us all. But before you try to ignore AI or run for the hills for fear your job is on the line, let's dig a little deeper. Fact: AI is transforming business operations and increasingly becoming our interface with technology.