Artificial imperfection: using AI to make ads more human

Artificial intelligence and automation are transforming the profession, giving rise to new disciplines such as programmatic and next-generation advertising. However, whereas smart machines and intelligent algorithms are shouldering more responsibility for advertising processes and tasks, they're also making advertising experiences more intelligent and better suited to our needs. This is because technology provides a means by which we can know ourselves better and cater to our human behaviour with a greater degree of precision. Take the way we view content. The human eye is actually a fairly limited piece of equipment.