How consumer businesses are using artificial intelligence Advertising The Drum

BT and Ticketmaster are more than just global leaders in their industries – they are example enterprise organisations already implementing artificial intelligence technology like Natural Language Process, Digital Assistants and Text Analytics into their strategies to improve customer support, experience and business growth. With the news of Google's DeepMind machine learning system and IBM's breakthrough artificial (AI) imitation of brain neurons, it's easy to assume that AI is still designated to hi-tech facilities with scientists in white lab coats and robots rolling past – and business leaders are not exempt from this belief that AI. Although common rebuffs about artificial intelligence claim'there aren't many use cases in the space', AI within enterprise businesses is already available and being implemented – perhaps just not on the same scale or format of what we see in media today (ie the all-robot staff at the Henn-na Hotel in Japan). "We've identified 191 discrete use cases where artificial intelligence is being used today, or will be used in the near future," notes Clint Wheelock, CEO, managing director of Tractica, a market intelligence firm focused on human interaction with technology. "These use cases span 27 different industries and range from well-known applications like algorithmic trading or static image recognition to more specialized emerging areas such as emotion recognition or processing of healthcare patient data."