Apple Is Building An Uberplatform Out Of All Its Platforms

Apple CEO Tim Cook opened up the company's WWDC week by noting that his keynote would focus on the company's four device platforms: Apple Watch, Mac, iPhone/iPad, and TV. The operating systems that power these products have been the foundation of Apple's enviable technology ecosystem--its collection of hardware, software, and services that complement each other and enhance the value of the aggregate even more than each component. Microsoft has finally brought the same version of Windows to desktop and phone, and Google has allowed Android apps to invade Chrome OS. By contrast, Apple remains committed to a unique user experience on each of its devices. It has, for example, refused to bring touch screens to the Mac or allow iOS apps to run on the Mac.