TikTok will explain why it recommends videos on its 'For You' page

The algorithm that powers TikTok's "For You" page has long been a source of fascination and suspicion. Fans often remark on the app's eerie accuracy, while TikTok critics have at times speculated the company could subtly manipulate its algorithm to influence its users in more nefarious ways. Now, the company is taking new steps to demystify some aspects of its algorithm. The app is introducing a feature that will "help people understand why a particular video has been recommended to them." With the update, users will be able to tap on a new question mark icon, which will list some factors that played a role in the recommendation.