Najm deploys SAS artificial intelligence and analytics solutions to combat fraud in insurance

SAS, the market leader in Analytics & Anti-fraud Technologies, and Najm for Insurance Services have announced a technology collaboration that will aim to bring SAS expertise to counter and reduce instances of fraud in Automobile and Motor insurance claims. Officials from both companies signed the agreement at a SAS event in Fairmont Riyadh on Wednesday. With the goal of streamlining claims through application assessment and taking a proactive approach to detect & deter fraud in the business, Najm is looking to improve efficiency in fraud identification, fast claims resettlement as well as the development of better-quality alerts, by utilizing the latest analytics & fraud detection technologies. Utilizing Artificial Intelligence and Machine-Learning technologies, SAS will automate aspects of Najm's claimant profiling, and will aim to complement existing manual processes to detect fraud claims through behavioral responses and automatically assess risk patterns. During the event, Najm CEO Dr. Mohammad Al-Suliman spoke about the partnership with SAS and the company's future plans.