First AI-Brewed Beer on Sale in London

IntelligentX Brewing Co. has introduced what it calls "the world's first beer brewed by artificial intelligence." The London-based microbrewery is putting a new twist on an old tradition, using machine learning and a Facebook Messenger bot to spot trends and improve its product. "We currently live in a world where companies are using our data to target more advertising at us. We believe we can do something more useful with data," IntelligentX co-founder Hew Leith said in a statement to PCMag. "We can use data to create better products that improve over time. "In this example we [are] combining customer feedback data and a machine-learning algorithm to determine what consumers like about our beers, then brew new versions which are more finely tuned to people's tastes," he continued. "This is the future of data.