OK Google: Don't put ads in the Google Assistant

Engadget 

Even worse was Google's first attempt at responding to press inquiries. The company had the audacity to say: "This isn't an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales." To me, this means that any partner that wants to work with Google can show up in my living room. Being hassled by advertisers while using Home isn't a "feature" that Google has ever talked about before. The backlash was swift; Google responded quickly.

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