Artificial Intelligence Might Affect How Studios Green-Light Movies

The Belgian artificial intelligence company ScriptBook is one such entity that could completely alter the industry. ScriptBook's technology works by analyzing the text of screenplays to produce box office forecasting for a film. In a presentation at the Karlovy Vary International Film Festival, the company's founder, Nadira Azermai, outlined how ScriptBook's algorithms could have rejected scripts for Sony movies that were box office failures. Sony released 62 movies from 2015 to 2017, 32 of which lost money. By retroactively analyzing the screenplays, ScriptBook's system correctly identified 22 of the 32 films that ultimately lost money.