How 6 Brands are Using Machine Learning to Grow Their Business – Shopify

As technology continues to evolve, consumer behavior does too -- and retailers need to stay ahead of the curve. And using data is one way to make sure you stay ahead of trends and give customers products that solve their problems. With the Internet creating more data than ever before, big data has become an industry buzzword. Big data typically refers to "data sets that are so voluminous and complex that traditional data processing application software are inadequate to deal with them," and which used to be impossible for any but the largest, most technically savvy company to collect and analyze. What is valuable is digging through all those numbers to find significant insights about trends, customer preferences, and even future predictions.