The real luxury experience begins with artificial intelligence - Raconteur

Luxury may be synonymous with exclusivity and rarity. However, as many of today's high-end brands fall behind in an era of global e-commerce, the question is how can they not only catch up, but also get ahead to deliver those special experiences on the scale they need to survive? Organisations in other markets are deploying chatbots, computer programs that allow customers to converse with an automated system, responding with set messages based on pre-defined rules, such as keywords in their text. Some are taking things a step further and offering a live chat function on their website. But luxe products – with price tags to match – must be sold online with the same tailored approach a shopper would expect in store.