Will AI enhance consumer experience in FMCG market? - Exchange4media

Artificial Intelligence (AI) and programmatic advertising can prove to be great tools for FMCG brands in garnering better customer engagement. With the use of programmatic data, brands can generate personalised content for consumers. Unlike before, with programmatic data one can also generate real-time data with respect to a consumer's walks into the store. AI will also instantly allow the brand to understand market trends which lead to better customer personalization. We at exchange4media got in touch with marketing leaders and brands to get their perspective on how the FMCG sector can leverage from AI and programmatic advertising.