E-Spirit's New Intelligent Content Engine Drives AI-Based Personalization

E-Spirit has added an artificial intelligence-powered personalization content engine into its FirstSpirit Digital Experience Hub. The Dortmund, Germany-based web content management provider is calling it the FirstSpirit Intelligent Content Engine. FirstSpirit is the company's web content management system that enables its Digital Experience Hub. Michael Gerard, chief marketing officer for e-Spirit, told CMSWire in an interview this week the Intelligent Content Engine helps complete the company's digital experience offering with personalization. He called it a "major component" that supports the expansion of channels used by customers by helping marketers analyze internal and external data coupled with behavioral data.