How predictive analytics will shape UX -- GCN

When my 4-year-old daughter woke up the other morning in a bad mood, it took my wife only a few seconds to assess the situation, find the proper wording and voice intonation, develop a brief plan and start working to make our daughter's morning better. She quickly recognized the need and understood what had to be done to fulfill it. We're often closest to the people (or even pets!) who understand us without the use of words. We like the feeling of not having to explain ourselves to be understood. Similarly, in order to properly marry user experience and predictive analytics in the future, UX designers must focus on interface personalization, context sensitivity and careful prioritization of information to be delivered. In the scope of this topic, my daughter's morning may seem unrelated; however, it perfectly illustrates the way we feel about someone predicting our needs.