Ayrton Senna: Keeping his brand and legacy alive

Twenty-three years after his death, former Formula 1 world champion Ayrton Senna's name is almost as valuable as when he was alive - and it is making a difference in his home country of Brazil. It is Friday afternoon and children around the age of 12 are gathered in the computer lab of a public school in Itatiba, a small town an hour away from Sao Paulo. Class time is already over for the week, but these students have chosen to stay in school for extracurricular activities. They are learning Scratch, a piece of software developed by MIT experts that aims to teach kids how to code. Most public schools in Brazil don't have computer coding in their curriculum.