Robots' two-pronged role in Alibaba's $25.3 billion Singles' Day sale

The Singles' Day Shopping Festival held each year on November 11th is just like Black Friday, Mothers' Day or any other sales-oriented psuedo-holiday, but bigger and more extravagant. Starting in 2009 in China as a university campus event, Singles Day has now reached all over China and to more than 180 countries. After 24 hours of non-stop online marketing, including a star-studded Gala with film star Nicole Kidman and American rapper Pharrell Williams, the day (also known as Bachelors Day or 11/11 because the number "1" is symbolic of an individual that is alone) concluded with a sales total of ¥168 billion ($25.3 billion) on the Tmall and Taobao e-commerce networks (both belong to the Alibaba Group (NASDAQ:BABA)). JD.com, VIP.com and Netease's shopping site you.163.com also participated in the 11/11 holiday with additional sales. Muyuan Li, a researcher for The Robot Report, said: "Chinese people love shopping on e-commerce websites because sellers offer merchandise 20% – 60% cheaper than in the stores, particularly on 11/11. Sites and consumer items are marketed as a game and people love to play. For example, if you deposit or purchase coupons in advance, you can get a better deal. Customers compare prices on manmanbuy.com There are lotteries to win Red Envelope "cash" which are really credits that can be applied to your Singles Day shopping carts, and contests to beat other shoppers to the check out."