The Value of Artificial Intelligence in Customer Data Platforms - insideBIGDATA

In this special guest feature, Aditya Bhamidipaty, Founder & CEO, FirstHive, discusses how businesses today face an expanding gap between the value their customers' data can potentially provide and the true value their CDPs can create. AI systems can help close this gap by enhancing the productivity of human workers, so long as those workers are trained how to use those systems effectively. Aditya has been a serial technology entrepreneur solving problems for marketers. His stewardship has helped FirstHive to carve a name for itself in the marketing technology industry, delivering ROI to some of the world's largest brands on their marketing initiatives. The role of marketing is synonymous with the notion of customer data.