Microsoft Talk on Deep Learning in Large Scale Search Advertising Systems

Large scale search advertising systems have many challenges in Natural Language Understanding and Computer Vision areas such as query and ads understanding, semantic representation, fast ads retrieval and relevance modeling, product image understanding and product detection. In his insightful talk, Bruce Zhang from Microsoft AI & Research will walk us through these various challenges and share how the Microsoft team has developed and deployed cutting-edge technologies, based on deep learning and ads domain data, in their Ads stack to improve ad quality and increase Revenue Per 1000 search (RPM). In addition, he will also share deep learning techniques used in Bing Ads such as query/ads semantic embedding models and KNN search service, query tagging model, generative models for query rewriting, DNN based query-keyword relevance model, visual product recognition models, product detection and description generation models for Product Ads. Who is this talk for? If your work touches machine learning, this talk is for you.