Bringing artificial intelligence to all

Amazon has long been at the forefront of innovation, with Amazon Prime Air, Amazon Echo and now Amazon Go all recent inventions. But where Amazon really leads the way is in its marketing and specifically how it manages to describe and sell complex technology like artificial intelligence (AI) to the public. General knowledge about AI is still low, with only 18% of consumers surveyed by Weber Shandwick feeling like they had a lot of knowledge about AI. This figure rose to 48% for those who felt that they had a little, but it's still a paltry figure given how much of our lives AI has now infiltrated. We've now got Siri and Cortana in our pockets and on our computers, Google Home and Amazon Echo is in our living rooms, and soon our roads will be filled with AI operating self-driving cars and Amazon Go-esque stores in our high streets.